Before you can build a site, the Client and Designer both have some learning to do. The Client needs to learn what works on the Web. The Designer needs to learn about the Client's business, the audience, and the purpose of the site.

We often start this process off with an analysis of competitive sites, discussing what the client likes and dislikes, and suggesting things we'd do or wouldn't do. It's important to build an agreement of what the site needs to accomplish before we start building the site.

Prototyping

After the Client and designer are both familiar with the requirements, we bring in a quick-and-dirty prototype for review. We put the prototype on the web, in a password-protected site. It's usually very effective to let the Client see a working prototype and then choose a path.

We do not deliver cookie-cutter websites cut out of existing templates. We do deliver made-to-order sites, made from scratch, using fresh ingredients and techniques.

The Web vs. Traditional Media.

When you film a commercial or print 10,000 catalogs, you need to make sure everything is just right-- because you're going to have to live with it for a while. Print is a fixed media, but the web is very flexible. You can change the content of a site overnight and inexpensively. It's the Web: Fast and Flexible.