There are two main approaches to Search Engine effectiveness: build it or buy it. In other words, build it yourself using search engine optimization, or buy the results with pay-per-click (PPC) advertisements and Google Adwords.

Company owners receive many pitches from PPC and AdWords promising increased traffic and conversion rates.

Benefits of Search Engine Optimization (SEO):

• rankings remain long after effort
• consumers trust organic results more than paid listings
• high search rankings convery credibility

benefits of Pay Per Click / Adwords (PPC):

• ROI is easy to calculate
• results are very fast
• targeting keywords is fairly easy

In our experience, no other investment beats a well-designed and properly coded website.