Sandcastle Water Park 2003 This site includes real-time weather info, webcam slideshows, and event info that the client's Marketing Department edits dynamically without tech support. The database-driven CRM backend supports a just-in-time "Gray Day" coupon program designed to maximize gate revenue on low-volume days.

Transitions Optical The goal of this sub-site is to encourage eye care professionals to advocate the sale of Transitions lenses. Trade advertising pushed optician staff to the website, which advertised a mystery shopper program and provided real-time winner reports. This combination of a print/web campaign and real-time reporting of activity resulted in a successful campaign and increased sales.

Idlewild Soak Zone 2003 This site includes a Content Management System that permits Client's staff to update website without tech support, and CRM program that feeds a back-end E-Blast marketing capability.

Kennywood 2003 This 1.5 million hits-a-year site showcases Pittsburgh's historic amusement park. The 2001 version of this site introduced online ticket purchasing. The 2002 version added a database backend supporting an eCRM program. The 2003 version added a graphic HTML EBlast capability, and a content management system that permits staff to update the site without tech support.

The Sewickley Spa This award-winning site sells gift certificates, increase out-of-town and corporate sales, and reduces phone traffic and advertising expenses. A back-end database provides a "frequent-buyer" and mass email capability.

Priority 7 at Seven Springs Database-backed customer relationship campaign that paid for itself in the fifth week. Distributes daily ski reports to opt-in participants. Backend queries by Metro Area, zip code, interests, income to support highly targeted email campaign. For the 02-03 ski season, the site features HTML-formatted EBlast email capability.

JeremiahGroup This site for a business intelligence and data warehousing firm provides downloadable product info for potential customers, special project-specific areas for active clients, and restricted access internal pages for employees. Designed for an on-campus, high-bandwidth audience, uses a Flash intro.

Sonrise Orphan's Ministry Generates financial support for an orphanage in Rwanda. Online database permits users to select a child for sponsorship, purchase calendars, etc. The site uses an interesting DHTML technique to scroll images, and a Flash movie to sell calendars.

Phantom Fright Nights This site introduced a new "product" offering of autumn Fright Nights, extending the Kennywood season beyond the summer months. The site contained a database-driven eCRM program with EBlast email capabiities.

Mt. Lebanon Percussion Site for award-winning percussion program includes newsletters and photo galleries that the Client manages on their own.

Stratwood Caterers This site provides a web presence for a wedding reception and banquet facility, and is coded to particularly engage search engines for queries involving the names of localities within the target market.

Market Builders A particular goal for this Incentive Program agency was effective search engine registration. We accomplished excellent results in a very competitive space (click on the icons to see results).

Beck's Beer: Putt and Win Back-end database supports national incentive program, automatically generating weekly demographic participation reports. One interesting application in the 2002 campaign was the use of the dynamic site reports to measure effectiveness of various media buys.

Owens' M.V.P. (Most Valued Pharmacist) Purpose of the site is to increase participation in the manufacturer's frequent-buyer incentive program.

Kennywood Entertainment The site, which targets HR professionals, businesses, and large organizations provides info on all four of the corporation's major venues, includes an online event budget estimator, and also sends emails to specific sales offices when users view different pages.

Frank Mobility The client sells high-quality mobility devices imported from Germany.

The Marengo Institute This site for an upscale day spa in Columbus, Ohio, offers secure online sales and automatically builds a database for an ongoing customer relationship campaign.

Clarke Healthcare Products The client provides technical devices that permit injured or disabled people to leave hospitals and institutions and live as independently as possible. Products are highly customizable and the website supports regional sales reps throughout the country with spec sheets and tech details.

Phantom Phanatics This database-driven site develops one-to-one customer relationships, uses an incentive program to encourage and track repeat customer visits, establishes "buddy" clusters, and supports "just-in-time" e-coupon targeting.

Employee Surveys. We have conducted online employee surveys for retail operations, manufacturers, and financial institutions, particularly Credit Unions. Surveys are administered and reports are transmitted online.

Laurel School District The site showcases both the elementary and high school. The site communicates daily closure, delay, and menu info.

LeDomaine B&B Purpose of the site is to attract clients from outside the area who will be looking for a place to stay in Pittsburgh. Includes a virtual tour of all of the public rooms and bedrooms in the mansion.

Beaver County ATA Uses karate belts as an organizing visual metaphor. Database provides easy-to-use message system that lets business modify site without tech support. Back-end admin page supports CRM and email program.

Pro Art Supply This database driven site used ColdFusion, DHTML menus, and a Javascript shopping cart to provide a user-friendly shopping experience with an inventory of over 8,500 products.

Moreau Design The site is designed to showcase the work of (and generate leads for) this graphic design and printing business.

The Epsilon Group Primary purpose: offering the sales staff a better resource than mailing out printed material. The site features an interesting technique that shows many of their projects on the front page while minimizing download times, and also uses a leading-edge DHTML menu structure.

WildbirdArtist The goal of this site is to generate sales, reduce catalog printing costs, and to increase market share. Features a shopping cart for online purchasing.

Nautical Design The site provides an online downloadable catalog in PDF format, and targets increased international sales for this manufacturer of custom fishing and boat equipment.

Kruman Equipment Company Primary purpose: printed materials and advertising put the URL in front of the target audience; in addition to the line cards and product descriptions offered by competitive sites, this site also provides an online Request-for-Quote (RFQ) process.

Click here for ideas about a site for your business.